Travel case studies

Selassie's travel story

Selassis owns a small independent business

Selassie owns a bakery which makes and sells food for events such as birthdays and weddings.
The company posts the products using a commercial courier which costs the customer around £4 per order and can take several days to ship, even when the customer live in Watford.
While the road outside the shop isn't particularly busy, the delivery vans for local businesses sometimes turn up at the same time, and suppliers have passed on fines received after they have blocked accessed in the past.
He would like to offer a small-scale service from his site but there is no space for people to wait or sit inside or outside his shop.

Services offered at his shop:

With a grant from the Council, Selassie has been able to purchase an electric cargo bike for his staff to use. This allows local customers to have products delivered much quicker, including on the same day, for the same price per order.
A new active kerbside management system has been put in place by the Council, meaning each business can book and guarantee loading space for their delivery vehicles each day.
He still uses vans for most of his orders. His deliveries are rarely late now, which his drivers think is because the roads are quieter than they used to be due to people using other ways of getting about.
Having less deliveries made by van, he has agreed with the neighbouring businesses to turn one of the parking spaces outside the shop into a parklet, and provided tables and chairs for people to sit at. His business has now bcome a popular place to have coffee in the neighbourhood.

Services offered at his shop: